(Many insiders feel that the softening of content may have hurt the magazine)."Letters to Penthouse XIX" is shocking. (It does still feature female-female simulated sex, at least on occasion.) While this change allowed the return of a limited number of mainstream advertisers to the magazine, it has not significantly raised the number of subscribers. Penthouse no longer showed male genitalia, real or simulated male-female sex, or any form of explicit hardcore content.
The new owners of Penthouse significantly softened the content of the magazine starting with the January 2005 issue. The experiment attracted a great deal of press interest but failed to generate a significant increase in sales. The magazine's editorial content included celebrity interviews and tackled issues of sexual politics. Fashion photographers (such as Corinne Day of The Face magazine) were hired to produce images that merged sex and fashion. Under the editorship of Tom Hilditch, the magazine was re-branded as PH.UK and relaunched as middle-shelf "adult magazine for grown-ups". It also began to regularly feature pictorials of female models urinating, which, until then, had been considered taboo.Ī different approach to restoring sales was attempted by the UK version of the magazine in 1997. In 1998 Penthouse decided to change its format and began featuring sexually explicit pictures (oral, vaginal, and anal penetration), beginning with photos from the famed Stolen Honeymoon sex tape featuring Pamela Anderson and Tommy Lee. (There were a few times during the 70's and 80's where Penthouse was even ahead of Playboy for subscriptions and newsstand sales.) Almost from the start, Penthouse pictorials showed female genitalia and pubic hair when this was considered by many to be obscene.ĭuring the 1970s and 80's and into the early 90's Penthouse was often regarded as the main rival against Playboy in terms of circulation and popularity. An April 2002 #pu#New York Times#pu# article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company, with net income of almost half a billion dollars.įor many years, Penthouse fell between #pu#Playboy#pu# and #pu#Hustler#pu# in its explicitness and general attitude toward sexual depictions, with Playboy being visually softer and less focused on female genitals and with Hustler going for a raunchier look and content often consisting of toilet humor. He was once listed in the Forbes 400 ranking of wealthiest people (1982). At the height of his success, Guccione, who died in 2010, was considered to be one of the richest men in the United States. Although Guccione was American, the magazine was founded in 1965 in the United Kingdom, but beginning in September 1969 was sold in the United States as well. whose parent company was Penthouse International Inc. Penthouse is owned by FriendFinder Network. Penthouse, a men's magazine founded by Bob Guccione, combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore. Our PENT Back Issues inventory follows this synopsis. We ship our Penthouse same day or next business day. You will find thousands of Penthouse Back Issues available for purchase at competitive prices.
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